Progen takes a new position and launches a new brand

With a 100% national capital the company invests R$ 500 thousand in visual identity in order to express its moment in the market

 PROGEN, a Brazilian company of consulting engineering, project and construction management, presents to the market its new logo created to express the most recent phase of the company. It is the first time, since its foundation in 1987, that PROGEN changes its visual identity.

For Eduardo Barella, the company’s CEO, the change expresses a series of efforts that lead to a new positioning in business. “The structural and corporate changes that are in progress  are a sign that we work to become the largest  Consulting Engineering company in Brazil”.

Developed by Z+Comunicação, the logo has gained more rounded and modern contours compared to the previous one, bringing lightness to the shape, The blue goes on as the predominant color, but with a lighter tone. According to Rodrigo Moralez, PROGEN’s Marketing Director, the reformulation of the brand, a USD 310 thousand investment, reflects the maturation of the campaign.

“The idea is to express a vision of the future, solidness and reliability that the company has achieved throughout these 23 years. We want to add value to the brand, reaffirming it as one of the market leaders, besides making it known worldwide", says Moralez. The expectation is that up to the end of 2011 the whole company is under a single visual identity.

Headquartered in the city of São Paulo, PROGEN employs more than 2000 collaborators distributed in six offices: São Paulo, Belo Horizonte, Salvador, Vitória, São Luís and Neuquén in Argentina. In 2010 the company had USD 161 million revenue